How much does it cost to build an online store in Texas?

A simple online store with 20 products, standard checkout, and basic shipping rules runs $3,000–$7,000 to build professionally. A mid-size store with 100–300 products, multiple shipping options, and basic inventory tracking lands in the $8,000–$15,000 range. Complex builds — large catalogs, ERP or POS integration, wholesale pricing tiers — start around $15,000 and scale with scope. These are build costs; ongoing platform, hosting, and app fees are separate.

What Drives the Cost Variation

• Catalog size and product complexity. A 20-product boutique with simple variations is a fundamentally different build than a 500-SKU equipment store with tiered pricing, custom attributes, and inventory sync. More products = more architecture planning, more QA, more time.
• Platform choice. WooCommerce on a managed WordPress host and Shopify have different build costs because the platforms themselves work differently. WooCommerce gives more customization headroom; Shopify moves faster for simpler stores.
• Custom design vs. adapted theme. A fully custom storefront costs more than adapting a premium theme to your brand. For most Texas small retailers, a well-adapted premium theme with custom brand implementation hits the right balance of quality and cost.
• Integrations. QuickBooks sync, shipping rate calculators, real-time inventory, subscription products — each integration adds scope. List exactly what you need before getting quotes, or you’ll get proposals that aren’t comparable.

What You Pay Every Month After Launch

• Hosting: $30–$100/month for managed WordPress, $29–$79/month for Shopify at the business tier.
• Payment processing: typically 2.9% + $0.30 per transaction regardless of platform.
• Apps and plugins: $0–$200/month depending on what your store needs.

Texas Business Analogs

A Hill Country boutique selling 40 artisan products online? That’s a $4,000–$6,000 build. A Dallas-area wholesale food supplier with 300 SKUs and a sales-rep login? That’s a $20,000+ custom build. Know your profile before you get quotes — it makes the conversation more productive.

What to Watch Out for in Quotes

Low-ball proposals often exclude real costs: premium plugins required for basic functionality, payment gateway setup fees, SSL certificate costs, or a “content loading” fee that gets tacked on after you’ve signed. A trustworthy quote separates the build cost from ongoing monthly costs and lists exactly what’s included in the launch package. If a proposal doesn’t break those out, ask before you sign.

Our e-commerce builds are scoped honestly, with no hidden setup fees. Tell us about your store and we’ll give you a straight number.